A brand purpose is essentially a brand's reason for being beyond making money.
Combination of different content forms such as text, audio, images, animations, video and interactive content.
Conceptual place you want to own in the target consumer's mind.
Value or experience a company's customers can expect to receive every single time they interact with that company.
something to which the consumer can relate; an effective brand increases its brand equity.
brand is a name, term, design, symbol or any other feature that identifies one seller's good or service as distinct from those of other sellers.