A brand purpose is essentially a brand's reason for being beyond making money.
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Combination of different content forms such as text, audio, images, animations, video and interactive content.
Conceptual place you want to own in the target consumer's mind.
Value or experience a company's customers can expect to receive every single time they interact with that company.
something to which the consumer can relate; an effective brand increases its brand equity.
brand is a name, term, design, symbol or any other feature that identifies one seller's good or service as distinct from those of other sellers.
